Career journey:

When I first started exploring websites, I thought how I could build such websites. Soon after, I became a huge fan of websites.

I started my career as a web designer (UI, UX designer) in a software house. Over time, I transitioned from a visual designer to a front-end developer for websites, Content Management Systems (CMS), e-commerce platforms, and web-based apps, i.e., Software as a Service (or SaaS).

After a decade, I got tired of seeing websites/platforms stuck. Mostly because of poor search engine ranking, irrelevant messaging, and content that doesn’t match the audience; as a result, it provides no or very few sales. The business suffers or goes out of the market.

To fix this, I spent years researching, learning, and experimenting with what makes it work beyond User Experience design and built my own growth formula that was based on my experience and knowledge; it specifically helps B2B companies become a trustworthy source in their industry and actively support their business growth.

Since then, I took the initiative to work cross-functionally. From UX and product design to actual usability, user journeys to paying customers, ranking in AI-assisted searches, and continuous experimenting with effective content, I run growth-centric programs that turn digital identity into a revenue-generating asset.

As a part of a PLG team (product’s led-growth), I optimized User Journeys for 3rd party app integrations and user onboarding for a gifting platform that contributed to their $100 million Series C funding target.