Designing engaging user experiences that people love to reuse — enhancing overall customer experience (CX)
Riyadh | Dubai | Berlin | Lahore
Design Values
Research
Discovering the “why” behind choices (always curious)
Design
Sketching, rapid prototyping, and validating with power users
Iterate
Drive innovation through continuous improvement
My Journey
Since 2009, I have been a seasoned UI, and UX designer with expertise in shaping digital landscapes across software houses, enterprises, technology companies, education, oil & gas, healthcare, digital design agencies, nonprofits, startups, and Fintech.
A lifelong learner, forever inspired by the collective wisdom encountered on this dynamic journey.
Testimonial about my Process
I had the pleasure of working with Waseem for around a year at Sendoso. During that time, Waseem produced a range of top-end design work that has set up our product to scale, as we move towards IPO. He was always extremely receptive to research and leveraging evidence-based design to return even more value to our users. In design reviews, Waseem was always extremely receptive to feedback and had usually anticipated and mocked out solutions for our questions in advance! Overall, Waseem was an exceptional colleague who I sincerely hope to work with again in the future.
Matt S.
Head of User Research, Sendoso
My work
Explore a glimpse into my creative process through a selection of my diverse projects
Clients
