Optimize for Growth
A structured approach to address real problems
The problem
Old-school mindset
As the digital landscape evolved from manual to AI-assisted workflows — from boxy desktops to smartphones — user preferences keep changing with changes in technology.
- Software with data entry errors could mean that users don’t like/have hard time using it.
- A website with good past traffic could mean broken SEO with modern practices.
- High customer drop-off could mean your app is falling behind the competition.
Solution? Keep improving (or maybe, do or die)
An app/platform with useful features but a bad experience will eventually fail, sooner or later…
How do I help?
Independent UX Audit for Digital Platforms
Identify friction areas, UX breakpoints, bottlenecks, and gaps in your system.
Website Conversion & Customer Acquisition
Reframe your website to attract relevant traffic and improve revenue generation.
Website Management & Optimization
Continuous improvement with experimentation to support growth.
How does it work?
Evidence-based experimentation for clear, predictable user journeys.
01. Understand
Root cause analysis.
02. Validate
Challenge assumptions.
03. Iterate
Improve with experimentation.
Strengths
- Business acumen: 10+ years of B2B experience in a range of industries including automotive, engineering, maritime, and energy. I know users’ thought processes, digital behavior, and preferences.
- Analytical: From idea through going live, I rely on numbers, find gaps and friction points in user journeys, and iterate with continuous testing.
- Collaborative: An independent contributor and a team player with a collaborative approach, working with diverse teams, on-site and remotely.
- Communication: Working across different teams and stakeholders, including executives, product, software engineers, QA, sales, marketing, customer success & support, finance, and operations.
Read more about me on the About page.
Let’s have a coffee chat!
A free 30 min. session – Just to explore possibilities for you.